Read Shoe Dog: A Memoir by the Creator of NIKE by Phil Knight Online

Shoe Dog: A Memoir by the Creator of NIKE

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the companys early days as an intrepid start-up and its evolution into one of the worlds most iconic, game-changing, and profitable brands.In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nikes annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own businessa business that would be dynamic, different.Knight details the many risks and daunting setbacks that stood between him and his dreamalong with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything....

Title : Shoe Dog: A Memoir by the Creator of NIKE
Author :
Rating :
ISBN : 9781501135910
Format Type : Hardcover
Number of Pages : 386 pages
Url Type : Home » Shoe » Shoe Dog: A Memoir by the Creator of NIKE

Shoe Dog: A Memoir by the Creator of NIKE Reviews

  • W. Whalin

    Co-founder of Nike, Phil Knight, has a remarkable life story of starting this world-wide shoe brand. I love reading memoirs and the story has places with keen interest--yet other areas are boring and could have been easily cut. The results is something OK but NOT amazing and page-turning for the reader. The 386 pages could have been cut to something like 200 or 225 and been much better. It's OK and worth reading.

  • Aldo Aguirre

    My favorite book of the year so far. Knight shares the personal, honest, vulnerable side of building an empire. The prose is beautiful, the lessons are great. My favorite thing of this book is that it portrays perfectly how building a business isn't about being a smart 'businessman', but about the people that surround you, hard work and good luck.

    I had never been a sports fan until very recently. In the last 3 years I found a new interest in tennis and football. Until very recently I didn't und

    “When sports are at their best, the spirit of the fan merges with the spirit of the athlete, and in that convergence, in that transference, is the oneness that the mystics talk about.”


    I think something similar happens in entrepreneurship. Those of us that work helping entrepreneurs are the athlete's fans. Our spirit merges with the entrepreneurs'. We feel the rush and excitement of seeing someone else succeed and break their own records.

    Every founder should read this book.

    By the way, Knight thanks J.R. Moehringer in the end of his book. I think I can see Moehringer's style in the book. I'm sure he helped Knight create that amazing prose, like he did with Andre Agassi in his book Open (my favorite memoir so far). If you haven't read Agassi's Open, go read it.

    These are some of my favorite quotes of the book:





    “When you make something, when you improve something, when you deliver something, when you add some new thing or service to the lives of strangers, making them happier, or healthier, or safer, or better, and when you do it all crisply and efficiently, smartly, the way everything should be done but so seldom is—you’re participating more fully in the whole grand human drama. More than simply alive, you’re helping others to live more fully, and if that’s business, all right, call me a businessman. Maybe it will grow on me.”

    “And those who urge entrepreneurs to never give up? Charlatans. Sometimes you have to give up. Sometimes knowing when to give up, when to try something else, is genius. Giving up doesn’t mean stopping. Don’t ever stop. Luck plays a big role. Yes, I’d like to publicly acknowledge the power of luck. Athletes get lucky, poets get lucky, businesses get lucky. Hard work is critical, a good team is essential, brains and determination are invaluable, but luck may decide the outcome. Some people might not call it luck. They might call it Tao, or Logos, or Jñāna, or Dharma. Or Spirit. Or God. Put”

    “It’s never just business. It never will be. If it ever does become just business, that will mean that business is very bad.”

    “Have faith in yourself, but also have faith in faith. Not faith as others define it. Faith as you define it. Faith as faith defines itself in your heart.”

    “Fear of failure, I thought, will never be our downfall as a company. Not that any of us thought we wouldn’t fail; in fact we had every expectation that we would. But when we did fail, we had faith that we’d do it fast, learn from it, and be better for it.”

    “There were many ways down Mount Fuji, according to my guidebook, but only one way up. Life lesson in that, I thought.”

    “You are remembered, he said, prophetically, for the rules you break.”

    “He was easy to talk to, and easy not to talk to—equally important qualities in a friend.”

    “No idea was too sacred to be mocked, and no person was too important to be ridiculed, it also summed up the company spirit, mission and ethos.”

    “I do not like stupidity,” he said. “People pay too much attention to numbers.”



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  • Христо Блажев

    Навярно лекарството за всеки бърнаут, мислех си, е просто да работиш повече: http://knigolandia.info/book-review/i...

    “Изкуството на победата” е книга за бягането и за постоянното рискуване на всичко. Найт ми звучи пределно откровен, а разказът му от първо лице тече леко и носи напред, все напред, към все по-усилващия се водовъртеж на големия бизнес – толкова далеч от багажника на колата, пълен с маратонки Tiger, откъдето започва. Имах и чисто личен мотив да чета тази книга – в моето семейство во
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  • Lisa

    Shoe Dog is an extraordinary hero's journey, an epic tale of faith, unparalleled determination, excellence, failure, triumph, hard-earned wisdom, and love. It's nothing short of a miracle that Nike exists. I finished the last sentence in complete awe, inspired and grateful for the experience.--Lisa Genova, New York Times bestselling author of Still Alice and Inside the O'Briens

  • Brina

    Growing up in Chicago in the 1980s and 1990s, as a collective society we were in awe of Michael Jordan. Not only did we imagine ourselves draining the decisive jump shot to seal the title, we also had to use every product that he endorsed; Gatorade, Wheaties, Coca-Cola, and, of course, Nike Air Jordan shoes. Nike most likely would not be where it is today without the sponsorship of Jordan and subsequent Jordan Brands, so when I found out that the company's founder Phil Knight had written a memoi ...more

  • Austin Haukinz

    Overall: Meh. This book doesn't contain much. No real business or leadership insight. Not even an interesting story about the formation of Nike. Mostly the life of Phil Knight and Nike's early legal trouble. Truth be told, Phil Knight sounds to be an all around self-absorbed individual. Not someone I'd ever look up to. I'm still a fan of Nike products, just not this book.

  • peiman-mir5 rezakhani

    دوستانِ گرانقدر، این کتاب، خاطراتِ <فیل نایت> مالکِ شرکت بزرگِ "نایکی" میباشد و به بهترین شکلِ ممکن نشان داده است که چگونه از کجا به کجا رسیده است و همچون دونده ای تیزپا از منطقهٔ پورتلند، این مسیرِ پیشرفت را طی کرده است... نمیتوان کتاب را چکیده کرد، امّا به انتخاب بخشی از نوشته هایِ کتاب را در زیر برایتان مینویسم که مربوط میشود به دورانی که او در دانشگاه درس میخوانده است و خاطراتش از شخصی به نامِ <بیل بُوِرمن> که تأثیر بسیار زیادی در پیشرفتِ او داشته است و از مربی تبدیل به شریکِ کار ...more

  • Shalini Sinha

    "I’d tell men and women in their mid-twenties not to settle for a job or a profession or even a career. Seek a calling. Even if you don’t know what that means, seek it. If you’re following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you’ve ever felt."

    Shoe Dog is the best business memoir I've ever read and the second most influential book I've read this year so far.

    In fact it's quite narrow to call it just a "business" book.
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