In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the companys early days as an intrepid start-up and its evolution into one of the worlds most iconic, game-changing, and profitable brands.In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nikes annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own businessa business that would be dynamic, different.Knight details the many risks and daunting setbacks that stood between him and his dreamalong with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything....
|Title||:||Shoe Dog: A Memoir by the Creator of NIKE|
|Number of Pages||:||386 pages|
|Url Type||:||Home » Shoe » Shoe Dog: A Memoir by the Creator of NIKE|
Shoe Dog: A Memoir by the Creator of NIKE Reviews
Co-founder of Nike, Phil Knight, has a remarkable life story of starting this world-wide shoe brand. I love reading memoirs and the story has places with keen interest--yet other areas are boring and could have been easily cut. The results is something OK but NOT amazing and page-turning for the reader. The 386 pages could have been cut to something like 200 or 225 and been much better. It's OK and worth reading.
My favorite book of the year so far. Knight shares the personal, honest, vulnerable side of building an empire. The prose is beautiful, the lessons are great. My favorite thing of this book is that it portrays perfectly how building a business isn't about being a smart 'businessman', but about the people that surround you, hard work and good luck.
I had never been a sports fan until very recently. In the last 3 years I found a new interest in tennis and football. Until very recently I didn't und ...more
Навярно лекарството за всеки бърнаут, мислех си, е просто да работиш повече: http://knigolandia.info/book-review/i...
“Изкуството на победата” е книга за бягането и за постоянното рискуване на всичко. Найт ми звучи пределно откровен, а разказът му от първо лице тече леко и носи напред, все напред, към все по-усилващия се водовъртеж на големия бизнес – толкова далеч от багажника на колата, пълен с маратонки Tiger, откъдето започва. Имах и чисто личен мотив да чета тази книга – в моето семейство во ...more
Shoe Dog is an extraordinary hero's journey, an epic tale of faith, unparalleled determination, excellence, failure, triumph, hard-earned wisdom, and love. It's nothing short of a miracle that Nike exists. I finished the last sentence in complete awe, inspired and grateful for the experience.--Lisa Genova, New York Times bestselling author of Still Alice and Inside the O'Briens
Growing up in Chicago in the 1980s and 1990s, as a collective society we were in awe of Michael Jordan. Not only did we imagine ourselves draining the decisive jump shot to seal the title, we also had to use every product that he endorsed; Gatorade, Wheaties, Coca-Cola, and, of course, Nike Air Jordan shoes. Nike most likely would not be where it is today without the sponsorship of Jordan and subsequent Jordan Brands, so when I found out that the company's founder Phil Knight had written a memoi ...more
Overall: Meh. This book doesn't contain much. No real business or leadership insight. Not even an interesting story about the formation of Nike. Mostly the life of Phil Knight and Nike's early legal trouble. Truth be told, Phil Knight sounds to be an all around self-absorbed individual. Not someone I'd ever look up to. I'm still a fan of Nike products, just not this book.
دوستانِ گرانقدر، این کتاب، خاطراتِ <فیل نایت> مالکِ شرکت بزرگِ "نایکی" میباشد و به بهترین شکلِ ممکن نشان داده است که چگونه از کجا به کجا رسیده است و همچون دونده ای تیزپا از منطقهٔ پورتلند، این مسیرِ پیشرفت را طی کرده است... نمیتوان کتاب را چکیده کرد، امّا به انتخاب بخشی از نوشته هایِ کتاب را در زیر برایتان مینویسم که مربوط میشود به دورانی که او در دانشگاه درس میخوانده است و خاطراتش از شخصی به نامِ <بیل بُوِرمن> که تأثیر بسیار زیادی در پیشرفتِ او داشته است و از مربی تبدیل به شریکِ کار ...more
"I’d tell men and women in their mid-twenties not to settle for a job or a profession or even a career. Seek a calling. Even if you don’t know what that means, seek it. If you’re following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you’ve ever felt."
Shoe Dog is the best business memoir I've ever read and the second most influential book I've read this year so far.
In fact it's quite narrow to call it just a "business" book. ...more